Online gaming

How to Vet Casino Game Suppliers Before Signing a Deal

Selecting the right casino game suppliers is crucial to establishing a competitive and trustworthy online casino. This guide outlines practical steps for evaluating potential suppliers, covering key aspects such as licensing, game quality, and support.
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1. Check Licensing and Certification

Before anything else, confirm that your potential game supplier holds valid gaming licenses and certifications:

  • Look for reputable authorities, such as MGA, UKGC, or GLI certifications.
  • Licensed providers ensure their games meet fairness and RNG standards.
  • Unlicensed suppliers can jeopardize your casino’s compliance.

Pro Tip: Verify licenses directly on the regulator's website.

2. Review Game Library and Content Variety

Assess the supplier’s game portfolio:

  • Do they offer popular titles (slots, live casino, table games)?
  • How often do they release new games?
  • Are games optimized for mobile devices?

Ensure their library aligns with your target market's preferences.

3. Evaluate Payment Terms and Revenue Models

Understand how the supplier charges you:

  • Flat monthly fee?
  • Revenue share model (typically 10–20%)?
  • Hybrid agreements?

Compare terms across multiple suppliers to negotiate the most profitable deal.

4. Assess Integration Process and Technical Support

A smooth technical integration can save you weeks of development time:

  • Does the supplier offer API or aggregator solutions?
  • What technical documentation is provided?
  • Is 24/7 tech support available during the integration process?

Note: Request client references or case studies that showcase successful integrations.

5. Confirm Game Fairness and RTP Transparency

Reputable suppliers should provide:

  • Documented RTP (Return to Player) percentages.
  • RNG audit reports.
  • Regular game testing by third-party labs.

Transparent RTP data reassures players and supports responsible gambling practices.

6. Evaluate Brand Reputation and Market Presence

Research:

  • How many casinos already use this supplier?
  • What’s their standing in industry forums, awards, and conferences?
  • Do affiliates and operators speak positively about their games?

Avoid unknown or controversial suppliers, as their poor reputation could harm your brand.

Conclusion

Your choice of game supplier will shape your casino’s content, user experience, and revenue potential. Always thoroughly vet suppliers, prioritizing their licensing, technical support, transparency, and reputation. Choosing wisely today means fewer operational headaches tomorrow.

Are you Ready?

Need help choosing trusted game suppliers? Contact our iGaming consultants to build a world-class game library tailored to your market.

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Frequently Asked Questions

faq

How many game suppliers should I integrate?

Start with 3–5 reputable providers to offer a balanced mix of slots, live games, and specialty content.

faq

Can I switch suppliers after launch?

Yes, but integration takes time—plan supplier partnerships carefully to avoid disruptions.

faq

Is using unlicensed suppliers illegal?

Depending on your license jurisdiction, yes—it can risk your compliance and player trust.

faq

What’s the average revenue share for game providers?

Typically between 10% and 20% of gross gaming revenue (GGR), but deals vary.

faq

Should I prioritize popular game studios?

Ideally, blend market leaders with innovative studios to appeal to both casual and niche players.

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